About Rachel
Hey there, I'm Rachel. I find where your money is leaking.
I’m a Facebook and Instagram ad strategist and the owner of Grow With Griffith. I help course creators, membership owners and digital product sellers find where sales are slipping away, fix it, then fill the funnel with ads.
My story
How I got here
I’ve spent more than 6 years in online marketing. I started as a virtual assistant, then became an Online Business Manager, running launches, funnels, email automation and sales pages from start to finish.
Along the way, I noticed something. The people around me always seemed confused by ads. They were second-guessing every move and never quite sure what to do next. For me, the lingo just made sense. I could look at the numbers, understand what they meant, and know what to change. So I started spending more and more of my time there.
Running ads gave me something else I really wanted, too: time with my family. I could take on fewer clients and actually be present, instead of sitting behind a computer 40+ hours a week.
What makes me different
I see the whole path, not just the ads
Because I’ve built the launches, the emails and the sales pages myself, I look at the whole path your customer walks before they buy:
Ad→Landing page→Email→Sales page→Purchase
When sales are slow, the ad isn’t always the problem. Sometimes it’s the landing page, an email that never goes out, or a sales page that loses people halfway down. I find where the money is leaking, help you fix it, and then fill the funnel with ads.
What I believe
A few things I feel strongly about
- 1Numbers over whims. The numbers show exactly where people drop off, so that’s where I start.
- 2Fix the leaks first. Before you pour more money into ads, it pays to make sure the funnel can hold it.
- 3Your ad goal should match your real goal. If you want sales, optimizing your ads for link clicks wastes money.
- 4Your budget has to match your goal. You can’t make $1M on $1K a month.
- 5Warm people up before you launch. Ads that start two weeks before cart open have a hard time. Building up to a launch makes a big difference.
- 6Ads still need a human. AI can look at the numbers and make suggestions, but it doesn’t understand your strategy or what’s actually moving your business forward.
- 7Pick a plan and stick with it. It’s so easy to chase every shiny new thing a guru recommends. Heck, I’ve been guilty of it too. Growth comes from doubling down on what’s already bringing in money.
- 8Kindness matters, in business too. The world could use more kindness and forgiveness, and I try to bring that to every client I work with.
A real client launch
A launch where every ad had a job
A digital resource seller I’ve worked with since November 2021 opened her membership in 2026. Here’s what the whole launch did, from May 22 to July 14:
No single ad made that happen. We built her list first with a freebie, then promoted her live webinar, ran reminder ads so people showed up, and turned on membership sales ads when the cart opened on July 9. Her strong webinar turned those warmed-up leads into sales. The whole time, evergreen product ads kept putting new people in front of her products.
Kind words
What clients say
“Starting ads, I was very scared that I would be throwing money out the window with little to no return. Through Rachel’s expertise in ad copy, audience targeting, and weekly monitoring, her Facebook ads boosted my sales earnings and store engagement. She helped me to get over my fear and realize the power of Facebook ads!”
Jordana
“What sets Rachel apart is her excellent communication skills. She keeps me informed through detailed email and video updates, offering valuable information and thoughtful suggestions for the next steps with the ads.”
Jenn
“Facebook ads are like a foreign language to me, and Rachel’s services have made them SO easy. She not only sets up and manages everything for me, but explains to me what she’s doing along the way.”
Allie
“She monitors your ads for you and gives you a weekly video update so you can make an informed decision without having to get into the nitty gritty yourself.”
Sara
Life outside the ads
You'll usually find me in the bleachers
I’m a small-town girl from Texas, a wife, and a mom of two. Between volleyball, cheerleading, football, basketball and baseball, our family is at all the sports. We’re a competitive bunch, but kindness and being a good person matter far more to me than any amount of wins.
At home, we love a good family game night with a stack of board games, or piling up to watch sports on TV together. And my close-knit group of girlfriends? We’re always together, because our kids all play sports together.
My family is the reason I do this work the way I do. I want you to grow your business and still have time for the people you love, too.
Want someone to look at your ads with you?
Book a free discovery call. We’ll talk about your business, where you’d like it to go, and whether ads are the right next step. No pressure, just an honest conversation.